9 أغسطس 2018
مصر

Trade Marketing

    job title :

    Trade Marketing

    publisher

    Madar Group Egypt Madar Group Egypt

    country

    address :

    الإسكندرية , مصر – مصر

    publish date :

    9 أغسطس 2018

    End in :

    23 يوم


تفاصيل الوظيفة

تابع وظائف تخصصك فى جميع الصحف والمواقع العربيه

باستخدام الفيس بوك باستخدام جوجل



=> follow..up performances by channel & by category. - ..Propose New products wave every semester - .. Price positioning & Price list => control price positioning vs competition & prepare price list update to secure margin targets - .. MSL [must selling lines] & Planogram => define MSL by channel [Hyper/Super/LT] along with adapted planogram - .. BTL Calendar => prepare yearly plan by category & by channel & coordinate with retailer calendars - .. POSM => develop local POSM based on Corporate standards - .. Trade Assets => coordinate design requirements between Sales, HO design & local supplier - .. KPIs => prepare monthly and/or quarterly Corporate KPIs [budget consumption, category performance, market share, coverage, distribution, visibility, promo activation/contribution/ROI, NPD activation/contribution ] - .. Forecast => propose forecast for promo & NPDs. Control category consolidated forecast. [Division/Channel forecast to be done by sales team] - .. Budget => track budget consumption for ATL/BTL/Rental/Trade Assets. Propose next year draft budget for expenses, sales & margin - .. Data collection => collect market data for universe, market value, competitors activity ] - .. Stratcom => Implement monthly Strategy committee meeting to follow projects status [projects tracking documents to be explained by JDM]. - .. Communication => responsible for all communication tools [brochure, leaflet, company presentation, Counters book, ]. Study opportunities for in..store branding, outdoor media, events, sponsorship, PR Digital media requirements to be coordinated with HO. - => follow..up performances by channel & by category. - ..Propose New products wave every semester - .. Price positioning & Price list => control price positioning vs competition & prepare price list update to secure margin targets - .. MSL [must selling lines] & Planogram => define MSL by channel [Hyper/Super/LT] along with adapted planogram - .. BTL Calendar => prepare yearly plan by category & by channel & coordinate with retailer calendars - .. POSM => develop local POSM based on Corporate standards - .. Trade Assets => coordinate design requirements between Sales, HO design & local supplier - .. KPIs => prepare monthly and/or quarterly Corporate KPIs [budget consumption, category performance, market share, coverage, distribution, visibility, promo activation/contribution/ROI, NPD activation/contribution ] - .. Forecast => propose forecast for promo & NPDs. Control category consolidated forecast. [Division/Channel forecast to be done by sales team] - .. Budget => track budget consumption for ATL/BTL/Rental/Trade Assets. Propose next year draft budget for expenses, sales & margin - .. Data collection => collect market data for universe, market value, competitors activity ] - .. Stratcom => Implement monthly Strategy committee meeting to follow projects status [projects tracking documents to be explained by JDM]. - .. Communication => responsible for all communication tools [brochure, leaflet, company presentation, Counters book, ]. Study opportunities for in..store branding, outdoor media, events, sponsorship, PR Digital media requirements to be coordinated with HO. - EDUCATION AND QUALIFICATION Minimum of 5 years marketing [email protected]









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