8 أغسطس 2018
مصر

Brand Manager

    job title :

    Brand Manager

    publisher

    Madar Group Egypt Madar Group Egypt

    country

    address :

    الإسكندرية , مصر – مصر

    publish date :

    8 أغسطس 2018

    End in :

    closed


تفاصيل الوظيفة

تابع وظائف تخصصك فى جميع الصحف والمواقع العربيه

باستخدام الفيس بوك باستخدام جوجل



1. STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES: - Ensures that the overall country business plan addresses the challenges to win new consumers and confirm existing ones. Develop and take full ownership of the Marketing part of the annual business plan - Generates consumer insights with the team to win new consumers, shape ATL & BTL strategies, steers the right product and packaging portfolio decisions and shapes marketing and trade investments - Drive trial across all relevant consumption occasions and to increase product understanding and trust with consumers - 2. MARKETING INNOVATION: - Acts as an entrepreneur in everything company does, ensuring that we seizes all relevant opportunities to strengthen the brand and business while preserving its global equity - Leads the creation and execution of appealing and consumer events. - Builds an advertising plan in line with global strategy that addresses country specific issues and opportunities with the right messages, that drive TOM awareness & brand image - Generates innovative digital media initiatives to expand reach and engage the young consumer, particularly through social media - 3. PREMIUM APPEAL AND EXECUTIONAL EXCELLENCE: - Ensures that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution. - Thinks and acts digital // social in all we do to increase consumer engagement with the brand, start and maintain consumer dialogue particularly in social media. - Increases placements in scene and mainstream press to drive TOM awareness, brand image and word..of..mouth - Implements & leverages national events/projects with excellence - - KEY RESULTS AND DELIVERABLES - Delivers the marketing business plan with the goal to achieve the country business plan - Increases key consumer indicators .... TOM awareness; spontaneous awareness, past 4 week/12 month consumption, image indicators, consideration and salience - Expands user base and household penetration; increases consumption & builds the heavy user base - Builds share & sustainable business growth - Delivers increased media impressions and the distribution of original content via local channels - Demonstrates cost efficiency and excellent budget management to deliver the profit commitment - 1. STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES: - Ensures that the overall country business plan addresses the challenges to win new consumers and confirm existing ones. Develop and take full ownership of the Marketing part of the annual business plan - Generates consumer insights with the team to win new consumers, shape ATL & BTL strategies, steers the right product and packaging portfolio decisions and shapes marketing and trade investments - Drive trial across all relevant consumption occasions and to increase product understanding and trust with consumers - 2. MARKETING INNOVATION: - Acts as an entrepreneur in everything company does, ensuring that we seizes all relevant opportunities to strengthen the brand and business while preserving its global equity - Leads the creation and execution of appealing and consumer events. - Builds an advertising plan in line with global strategy that addresses country specific issues and opportunities with the right messages, that drive TOM awareness & brand image - Generates innovative digital media initiatives to expand reach and engage the young consumer, particularly through social media - 3. PREMIUM APPEAL AND EXECUTIONAL EXCELLENCE: - Ensures that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution. - Thinks and acts digital // social in all we do to increase consumer engagement with the brand, start and maintain consumer dialogue particularly in social media. - Increases placements in scene and mainstream press to drive TOM awareness, brand image and word..of..mouth - Implements & leverages national events/projects with excellence - - KEY RESULTS AND @






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